Sales Funnel Explained.

What Is A Sales Funnel? (And Why Websites Don't Work Anymore) | by Suzanne Perkins M | Medium

So, what is a sales funnel and why do we need them in a business. Well, Sales funnel is a pipeline for customers to flow along before they can buy a product.

Lets understand this with an example.

Lets say a customer visits a website. In this stage the customer is considered a LEAD. Now, the customer goes through a bunch of products on your website and suddenly notices a free merchandise which could be achieved just by sharing the person's email and contact.

The deal sounds great. The customer provides the email and receives the coupon code in the mail which the person can now redeem from nearby store.

We have the email and contact, right. Now in Sales Funnel this stage is called the prospecting stage the the customer is now called a PROSPECT.

The email and contact will now be used to send marketing promotional campaigns and transactional emails based on the customers behaviour and interaction throughout the customer journey.

Well lets say at this stage the customer finds an exclusive deal on shoes and goes ahead and purchases them. At this stage the customer has become a CONTACT.

This is what a sales funnel is. Its the customers journey from lead to becoming a contact.

Hope this helps.

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